Kiwifruit for Kids 2012 Launches for Back-to-School

ZESPRI Kiwifruit announced today it will be launching its second annual Kiwifruit for Kids campaign. The campaign, which enjoyed huge success last year, has chosen the following children’s health charities to represent the six regions of the United States to help raise awareness for childhood obesity: Treeswing, Chicago Run, I Can Foundation, Play Rugby USA, Louie’s Kids and Live Well Colorado. Each charity’s mission is aligned with ZESPRI’s Kiwifruit for Kids campaign objective: to educate America’s youth on how to eat well and live active lifestyles.

The campaign, now available on both Facebook and micro-site, asks people to earn points for the charity and/or region of their choice by answering health trivia questions, exercising their kiwifruit characters daily, checking in to participating supermarkets via Facebook, exercising for an hour per day and more. The charity that earns the most points by the end of the campaign on Sunday, October 21, 2012wins $10K from ZESPRI; second place winner receives $5k and the remaining 4 charities win $1500 just for playing.

“We are delighted to be opening Kiwifruit for Kids 2012 with a bang,” says Margaux Rathbun, Kiwifruit for Kids spokesperson and certified Nutritional Therapy Practitioner. “We have a great list of competing charities who all really embody the message that ZESPRI Kiwifruit is trying to proliferate. Given that September is National Childhood Obesity Awareness Month, this is the perfect time to send that message home.”

Supermarkets across the United States will also be helping spread the word on the Kiwifruit for Kids campaign. With POS signage and well-trained staff on the messaging of the campaign, supermarkets will be doing their part to encourage children in their own communities to eat well and be active on an engaging grassroots level.

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