Del Monte Fresh Produce announced the launch of its Banana Halloween Costume Giveaway. The Facebook sweepstakes began October 8th and ends October 18th.
Many consumers have made eating healthy an important part of their lifestyle. In order to promote this growing trend, even during times where traditional candy is the treat of choice, Del Monte has decided to offer 200 banana costumes to promote healthy eating during Halloween. The promotion, hosted on the Del Monte Fresh Produce Facebook page, will randomly award a banana costume to 200 Del Monte Facebook fans that enter the sweepstakes. Winners will also be prompted to share a photo of themselves in their banana costume by emailing us at Promotions@freshdelmonte.com. We will then post the images on our Facebook, Twitter and Pinterest accounts.
“This promotion is about connecting with our fans in a fun and contemporary way, while at the same time, promoting healthy lifestyles,” says Dionysios Christou, VP of Marketing for Del Monte Fresh Produce. “We are a banana company and the banana costume has become an integral part of our company’s communication tools. People dressed as Del Monte bananas can be seen at concerts, and community and sports events. So, we want to share our iconic costume with our fans, and what better timing than Halloween.”
Social media has become a vital part of Del Monte Fresh Produce’s marketing efforts and there are more great promotions and offers in the pipeline that will continue to enhance fan engagement. For more information regarding the Del Monte “Banana Halloween Costume Giveaway” visit www.facebook.com/delmontefreshproduce.