YottaMark Inc., provider of HarvestMark, has announced the next generation of its product line:
The new line-up introduces two new solutions: HarvestMark Insights, which provides tools and analytics to optimize freshness and quality, and HarvestMark Connect, which powers shopper engagement and feedback programs; as well as more than 50 enhancements across the existing HarvestMark product line. With new tools and technology, HarvestMark 2013 integrates data from critical points across the fresh food supply chain, helping growers, shippers and retailers drive loyalty and increase sales.
HarvestMark Insights provides on-demand tools and analytics to help measure and optimize freshness and quality. By capturing data at critical points in the supply chain, such as at harvest and on the store shelf, it delivers actionable insights to achieve category control, increase sales and build buyer loyalty.
Role-based dashboards and intuitive benchmarking tools help teams rapidly measure, identify, and take action on drivers of lost freshness and quality.
“HarvestMark Insights is unique in its ability to pinpoint bottlenecks in the fresh food supply chain that reduce freshness, and identify what’s causing poor quality on the grocery shelf,” says Al Vangelos, board member of Naturipe and Sun World. “Growers and shippers often lack visibility into the freshness and quality of their produce once it leaves the warehouse, so they are forced to rely on sales data received after the fact. The HarvestMark platform replaces hindsight with insights, equipping companies with timely information to drive loyalty and sales.”
HarvestMark Connect turns every product package into an opportunity to engage shoppers and capture valuable feedback. The new HarvestMark Connect console allows brands to see what shoppers are saying about their products every day, identify trends, and respond directly to the shopper, building loyalty. With the release of HarvestMark 2013, shippers can leverage their own lot codes to easily power targeted food-safety communication, making it easier than ever before to achieve item-level traceability compliance.
“Connection is the competitive advantage,” says Reggie Griffin, former corporate vice president, produce merchandising & floral, at the Kroger Company. “Today shoppers expect a 1:1 relationship with brands and retailers. HarvestMark Connect makes that 1:1 relationship possible.”
HarvestMark PTI, an existing solution for compliance with the Produce Traceability Initiative, has also been enhanced in HarvestMark 2013. HarvestMark PTI is now offered with and without hardware, so customers can use their existing Zebra label printers. HarvestMark PTI has also been enhanced for automated line packing, offering the fastest and most reliable solution. Additional features include easier label preview and packer tallies, and a wide range of reporting options.
For more information, visit www.harvestmark.com.