The Idaho Potato Commission (IPC) is now hosting their “Recipe of the Month Photo Contest” on Pinterest, taking full advantage of the site’s ability to showcase pin-worthy food photography and recipe ideas.
“We are very excited to continue expanding the Idaho potato’s presence on Pinterest, one of the fastest growing sites on the Internet,” says Frank Muir, President and CEO, IPC. “It’s really the perfect platform for us to engage consumers who are passionate about food and photography. Not only will folks be able to proudly showcase their dishes to thousands of other foodies, they’ll have a chance to win $250.”
Since its launch in 2011, the IPC’s Recipe of the Month Photo Contest has been a hit among potato lovers, home cooks and amateur photographers alike. At the beginning of every month the IPC posts a recipe on its website www.idahopotato.com and participants have up to three weeks to submit their photography. The rules of participating in the contest are exactly the same, but now entrants will have a chance to get their friends and followers involved with “repins” and “likes” on Pinterest!
October’s recipe is Idaho Potato “Nachos,” a tasty tater take on a Mexican food favorite by Chef Greg Hardesty of Recess and Room Four in Indianapolis. To enter the Pinterest Recipe Photo Contest, follow these instructions:
- Follow the IPC’s boards on Pinterest at www.pinterest.com/
idahopotato. Click on the “Recipe Photo Contest” pinboard, or visit pinterest.com/ idahopotato/recipe-photo- contest/ to find the current month’s featured recipe. Clicking on this pin will take you to the recipe on the Idaho Potato Commission’s website, www.idahopotato.com.
- Prepare the recipe and take an original digital photograph of your dish using a digital camera. Save this photograph to your computer. Each individual may enter up to three (3) photographs at one time. Your entry must be in a .jpg format and must not exceed 2 MB in size.
- Log into Pinterest. From your Pinterest home page, click “Add +” at the top right corner. Select “Upload a Pin” and find your photo of the dish you prepared. Pin the photo with #photatocontest and tag the IPC at @Idaho Potatoes in the description. Post a link to your pin in the comment section on the contest announcement pin at:
idahopotato/recipe-photo- contest/ or, email it to us at firstname.lastname@example.org.
The winner of the $250 prize will be announced around the first week of the following month.
Each month’s entries must be received by the deadline specified toward end of the month. October’s photo contest deadline is October 29, 2012.