Pear Bureau Northwest has named Meijer as the 2012 Pear Retailer of the Year for its outstanding pear merchandising program. Meijer’s successful implementation of pear merchandising tactics resulted in a 15.8% increase in pear sales over the past year.
Kevin D. Moffitt, president and CEO of Pear Bureau Northwest, says it was a mix of tactics that led Meijer to achieving this level of success in the category. “Carrying ripe pears on display and maintaining a conditioned pear program was one of the key strategies that Meijer used to see pear sales at this level. They maintain large, eye-catching pear displays with multiple pear varieties offered together, both organic and conventional, in two sizes, in bulk and in bags. They also position pears at the front of the produce department to increase visibility for this high impulse purchase fruit, and they continue to price their pears competitively.”
Meijer looks forward to continued growth in the pear category. The Pear Retailer of the Year Award was established by Pear Bureau Northwest in 2011. The recipient is selected by the Pear Bureau’s team of regional marketing managers based on sales performance, creativity in pear merchandising and overall excellence in supporting the pear category. Honorable Mentions for 2012 are Dierbergs, Lewis Food Town, Sprouts Farmers Market, TOPS Markets and W. Lee Flowers (IGA).