Produce for Kids Hits New Milestone

The 10th annual Produce for Kids’ Get Healthy, Give Hope campaign raised more than $356,000 for Children’s Miracle Network Hospitals and other children’s hospitals across the country. Since the campaign’s inception in 2002, Produce for Kids has raised more than $4.1MM for children’s hospitals and other children’s non-profit organizations.

This year’s spring campaign included 17 grocery store retailers nationwide including Ahold’s GIANT and Martin’s Food Stores, Giant Landover and Stop & Shop divisions; Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Kroger’s Southwest, Central, Fred Meyer and King Soopers divisions; Meijer Stores; Price Chopper and Publix Super Markets. In addition, more than 50 fruit and vegetable suppliers took part in supporting the campaign.

“We are very pleased with the results of this year’s Get Healthy, Give Hope campaign and reaching a new milestone in our fundraising efforts,” says Kim Avola, vice president, Produce for Kids, “Together with our participating retailers and produce sponsors, we are able to raise money for children who need it most. We look forward to continuing to give back to the communities that have supported the program for the last 10 years.”

As part of the spring campaign, Produce for Kids also embarked on a new media partnership with Sprout, the 24-hour preschool television channel reaching more than 55 million U.S. homes. The media partnership helped take the 2012 campaigns to a new level with in-store character appearances, national television spots, web banners on sproutonline.com, and Sprout games and activities for the Kids Only! section on produceforkids.com. Characters from the popular Sprout TV show, LazyTown, were also featured on in-store display units for both campaigns.

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