Renaissance Food Group will unveil a new logo and labeling program for its Garden Highway product line at PMA Fresh Summit in Anaheim.
“The new logo and label design provide a consistent look across the entire product line,” says Jim Catchot, company president. “We want consumers nationwide to be able to recognize the Garden Highway brand quickly and easily.”
The shape of the new Garden Highway logo retains the familiar shield and fresh produce illustrations that were part of the previous logo. All Garden Highway products will carry the new label concept. The label for the Garden Highway Chef Essentials line leads consumers in the direction they would use the product. For example, Chef Essentials product identifiers, such as “Souper-er Simple,” “Easy Roasting” and “Sauté & Serve,” communicates the suggested cooking method for the packaged ingredients.