United Supermarkets was presented with a LEADER Award for Excellence by the Shopper Technology Institute (STI) at the 2012 LEAD Marketing Conference in Rosemont, Ill.
Sponsored by IBM, the Excellence in Digital Marketing category award was given to United for its marketing efforts, including the recent launch of a customized website and iPhone app for guests of all three store banners: United Supermarkets, Market Street and Amigos. Additionally, United was recognized for enhancing its year-old Smart Rewards loyalty program for Market Street guests.
“We are thrilled to be recognized for our efforts to improve the guest experience with our new websites and mobile apps, as well as our Smart Rewards loyalty program enhancements,” said Robin Cash, loyalty marketing manager for United Supermarkets, LLC, who accepted the award on behalf of the company. “These program features help us fulfill our goal of always creating a more convenient shopping experience for our guests. We are proud to be among such notable brands and thank the LEAD Conference for the recognition.”
In July, United Supermarkets launched West Texas and DFW iPhone apps, giving guests a more rewarding shopping experience with on-the-go access to weekly ads, product specials, recipes and customizable shopping lists that can be shared via email.
In August, United reconfigured the online experience for its guests with improved website navigation and a more user-friendly layout featuring larger, easier-to-read weekly ads, a simplified store locator, an expanded selection of recipes and in-store menus, as well as the ability to schedule and pay for cooking school classes and dietitian store tours.
Also in August, Market Street announced enhancements to its Smart Rewards loyalty program, which has attracted more than 140,000 members since its June 2011 launch. The Smart Rewards program now features additional ways to earn points and many more options for redeeming them.