Cargill has signed an agreement with Wipro Ltd. to acquire its flagship brand Sunflower Vanaspati, being marketed in the hard fats category (Vanaspati). Sunflower Vanaspati is a premium brand in state of Maharashtra, India. The scope of the acquisition is limited to the product brand only.
This acquisition strengthens Cargill’s existing portfolio of leading edible oil and vanaspati brands and also expands its market reach in India’s palm oil and its derivaties including vanaspati market. Apart from marketing its edible oil portfolio that includes brands such as Nature Fresh, Sweekar and Gemini, Cargill already locally produces and markets Vanaspati under its brands Rath, NatureFresh Purita and Gemini.
“Acquiring Sunflower Vanaspati underscores Cargill’s long-term commitment to growing our consumer food business in India. It is an excellent fit with our existing strong brand portfolio through which we serve a significant consumer base across the country,” said Siraj Chaudhry, Chairman Cargill India.
“Sunflower Vanaspati is an iconic and trusted name associated with cooking delicious food, purity and goodness since 1949. It has since been positioned ‘as next to Desi Ghee’ in the household segment. We will build on its strong brand heritage and consumers will benefit from Cargill’s commitment to quality, food safety, innovation and value. We will also leverage on our strong distribution network to expand to other markets,” added Chaudhry.