Norseland, Incorporated premiered its brand new Jarlsberg Hickory Smoked at New York’s Food Film Festival. Jarlsberg is cold-smoked over smoldering hickory chip embers, infusing its mild, mellow and nutty flavor with a subtle smokiness. The natural production process also gives the cheese surface a distinctive light caramel color.
Part of a five day celebration highlighting the best of food film, Jarlsberg Hickory Smoked was sampled by more than 1,500 attendees and paired with Islay 8 single malt whiskeys, Frei Brothers fine reserve wines, plus several local craft beers and cider.
“We were delighted to have an opportunity for this kind of personal consumer and pairing interaction, at what is the only known multi-sensory film festival of its kind,” says Deanna Finegan, Norseland’s Marketing Manager. “The product feedback we received was extremely positive, from an audience that values a quality food experience.”
Jarlsberg – a sixth-year presenting partner with The New York Food Film Festival – will also be at the third annual Chicago Food Film Festival. In addition to Hickory Smoked, Jarlsberg Original Dip, dubbed a favorite of The Food Film Festival’s co-founder, George Motz, will also be sampled.