MilkPEP has “gone country” and partnered with the Country Music Association (CMA) to launch the latest Milk Mustache ad with singer/songwriter Miranda Lambert. This is the first-ever ad from the National Milk Mustache “got milk?” Campaign to be revealed at the CMA headquarters in Nashville, Tenn.
The award-winning country music star dons her cowboy boots, picks up her guitar and sports a Milk Mustache in the ad, which showcases her favorite way to start the day: with a tall glass of milk and a bowl of cereal while strumming her guitar.
The ‘got milk?’ Campaign’s The Breakfast Project struck a chord with Lambert because it encourages Americans to enjoy breakfast at home and set the table with milk in the morning. Lambert stays in harmony by eating a good breakfast that includes lowfat milk each and every day. She makes a point to eat breakfast at home – whether it’s on the ranch she shares with her husband or the tour bus she shares with her band mates – and knows milk is a hall of famer at the breakfast table.
For more social media content and behind-the-scenes assets from Lambert’s ad shoot, retailers can join MilkPEP’s private social media group on Facebook milk.am/facebookgroup.