A Valentine’s Day Reservation

Retailers can help their customers step up their Valentine’s Day dinner at home this year with a juicy cut of Chairman’s Reserve Certified Premium Beef or Chairman’s Reserve Premium Pork. Tyson Fresh Meats, Inc., the beef and pork subsidiary of Tyson Foods, Inc., is running a special Valentine’s Day promotion for its Chairman’s Reserve Premium Meats brands to help consumers enjoy an upscale Valentine’s Day meal without leaving the comfort of home, say company officials.

The promotion will run from January 31 – February 14 and feature both Chairman’s Reserve Certified Premium Beef and Chairman’s Reserve Premium Pork products.

The Valentine’s Day promotion is designed to help retailers entice consumers to purchase Chairman’s Reserve Premium Meats for their Valentine’s Day menu at home. In-store promotion elements include grocery list notepads with a coupon for $2 off a $10 Chairman’s Reserve Premium Meats purchase, as well as a poster, wobbler and floor graphic. Retailers participating in the promotion can also receive vouchers redeemable for $15 worth of Chairman’s Reserve Certified Premium Beef or Chairman’s Reserve Premium Pork, for use with their meat department staff. Voucher supplies are limited.

“The Valentine’s Day promotion is all about helping consumers plan a special Valentine’s Day meal to enjoy in the comfort of their own home,” says Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats, Inc. “Our hope is that retailers reap the sales benefits of promoting Chairman’s Reserve Premium Meats products for their customers’ Valentine’s Day dinners.”

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