In an effort to help the hungry in their communities, Big Y held their 3rd Annual Sack Hunger campaign with a goal of providing 15,000 bags to local neighbors in need. As a result of the overwhelming response and generosity of Big Y customers, donations topped off at 16,283 Sack Hunger bags. Customers purchased the $10 bags at all Big Y Supermarkets and Fresh Acres and the food was sent to local food banks for those in need in Massachusetts and Connecticut. The Sack Hunger campaign ran from November through December 2012.
The program consisted of Big Y’s brown reusable grocery bags filled with non-perishable Big Y food including instant rice, elbow macaroni, cut green beans, peanut butter, kidney beans, whole kernel corn, chunk light tuna, and quick oats. According to Charles L. D’Amour, “Once again we are grateful to our customers who helped to support our friends and neighbors in need. In fact, all of the donated food has already been distributed to our area food banks.”
The five food banks receiving Sack Hunger bags are the Connecticut Food Bank, Food Bank of Western Massachusetts, Worcester County Food Bank, Foodshare of Greater Hartford, and Greater Boston Food Bank. These five food banks represent over 2,100 member agencies and distribute the sacks to area soup kitchens, food pantries, senior food programs, day care centers, and many other agencies.
Big Y will hold their 4th Annual Sack Hunger campaign again next fall.