Daymon Worldwide is announcing the launch of Be Heard, a loyalty and payments platform that offers retailer and supplier partners a competitive edge in connecting with their customers in real time, and avoids credit and debit transaction fees.
The move is part of Daymon’s ongoing commitment to serving its supplier partners and retail customers, by adding new capabilities that complement the company’s core businesses of private brands and retail services. Daymon has partnered with Midax and IncentEdge to deliver the modular software solution that provides a convenient one-card and mobile option to add and redeem coupons, receive targeted offers, earn loyalty points and pay for purchases.
“Daymon Worldwide works hard to offer our partners strategic new services and insights that can cut through the competitive clutter, and deliver meaningful customer experiences,” says Carla Cooper, CEO of Daymon Worldwide. “This is an area where retailers have told us they needed more cost-effective solutions. As a result, we are very pleased to deliver an option that not only adds value to consumer relationships, but will also help retailers become more profitable.”
The payment capability of the Be Heard solution links with the retailer’s loyalty program and processes payments outside traditional credit and debit processes. This allows the retailer to bypass hefty fees imposed by banks. For retailers without a current loyalty program, Daymon offers strategic services to help create one.
“Not only have our retail partners been hit hard by bank card processing fees, they are actively looking for ways to differentiate themselves in the minds and hearts of their customers,” says Andres Siefken, Chief Marketing Officer, Daymon Worldwide. “This one-of-a-kind technology platform helps retailers interact with their customers in meaningful ways, while adding significant dollars to the bottom line.”
According to Siefken, one of the unique benefits of Be Heard is that it is a self-funding platform. It enables relevant and timely engagement with customers and delivers cost savings to the retailer every time customers pay with the swipe of their loyalty card or scan of their mobile phone.
“Instead of handing customers a stack of coupons on their way out of the store, Be Heard enables real-time, targeted offers directly to their customers’ loyalty cards or mobile phones while purchase decisions are being made,” says Siefken. “The Be Heard engine sends back all shopping cart information immediately so retailers can use it to strengthen their customer relationships by deepening their customer knowledge. Additionally, those same consumer insights become an invaluable tool to leverage for effectively supporting and driving a retailer’s Private Brand program.”
Be Heard seamlessly interfaces with all major POS systems, without additional equipment or customization, and also allows customers to receive offers via retailer websites, smart phones, email, at the point-of-sale on register receipts, or through an in-store kiosk.