Food Marketing Institute (FMI) released the following statement from FMI Vice President of Health and Wellness and Executive Director of the FMI Foundation, Catherine Polley, on a new industry program themed, “Let’s Put Our Plates Together.”
“The food retail industry feeds families and enriches their lives through more than just a shopping list. U.S. consumers’ work to put food on the table, nourishing the bodies and minds of those they define as family. Likewise, grocery stores enable these families to come together over a meal and share an experience. While this experience has unique context to each family, food retailers can inspire ideas, themes, flavors and concepts to create something personal and meaningful.
“Through the work of its foundation, the Food Marketing Institute is launching a new campaign, Let’s Put Our Plates Together, in order to inspire, inform and motivate our members to create family meal solutions for their shoppers. The campaign will include the introduction of a new, annual honor, the Gold Plate Award.”
FMI encourages its members to celebrate their contributions to family mealtime experiences by participating in the Gold Plate Award. FMI members can submit their best campaigns around healthy family meals, quick family meals, cooking with kids, themed dinners, breakfast with the family, MyPlate meals, and other creative concepts.
“Nestle, a company committed to nutrition, health and wellness and a leader in family meals, has been our partner and founding supporter of the Gold Plate Award Program,” said Polley.
Learn more about the campaign and how to submit your program for a Gold Plate Award at fmifamilymeals.com.