ITW Dymon and Atlantic Mills have combined product portfolios and will operate under the new name, ITW Professional Brands.
The newly-formed ITW Professional Brands business structure introduces a brand portfolio that contains five well-known industry brands including SCRUBS pre-moistened wipes, Spray Nine disinfectants and degreasers, DYKEM industrial marking products, Dymon specialty cleaning products and Atlantic Mills disposable food service wipers. The products are focused on industrial and institutional hygiene markets with key distribution channels in industrial MRO (maintenance, repair and operations), jan/san (janitorial and sanitation) and food service industries.
The scaled-up business structure will bring a greater offering of relevant products to focused industries for more effective product marketing and distribution, according to ITW Professional Brands Vice President and General Manager Paul Taylor.
“The new business structure allows us to group our resources and focus them on important growth initiatives and the pursuit of operational excellence,” says Taylor. “We will spend more time with end users to understand customer applications and their operational challenges. We will work to solve our customers’ problems, which is at the core of innovation and new product development.”
Taylor said that offering these top-performing products in a combined brand portfolio under ITW Professional Brands reflects ITW’s interest in growing its position in the industrial and institutional hygiene markets, both domestically and internationally.
“The combination of Atlantic Mills and ITW Dymon product lines expands opportunities for our distributors and end-user customers to take advantage of our five well-known and trusted brands from a single source and common service platform,” says Taylor. “The creation of ITW Professional Brands will drive efficiencies for our distributors and provide easier access to our five market leading brands. This, combined with our end market development initiatives, will result in increased sales and satisfied customers.”