Performance Marketing Brands Expands into Grocery Retail Market

Performance Marketing Brands, the operator of the world’s most rewarding shopping programs, announced the acquisition of Pushpins. Pushpins is a free iOS application that offers grocery shoppers digital coupons at over 6,000 stores and weekly specials at over 50,000 stores, as well as easy access to nutritional information and an intelligent shopping assistant. With the addition of Pushpins, PMB expands into the grocery retail market and further strengthens the breadth of its mobile offering, which includes shopping applications from FatWallet and OneReceipt.

Pushpins’ technology integrates with customer loyalty cards, so coupons get automatically deducted during grocery store purchases at checkout.  With the simple and easy to use Pushpins application shoppers can:

  • Build shopping list by searching or scanning over 200,000 grocery products;
  • Synchronize list with other family members or multiple devices with a single click;
  • Automatically match the best digital coupons and weekly specials to items on their shopping list;
  • Sort lists by aisle to help get in and out stores quickly and easily; and
  • Access the full nutrition label and ingredients of over 150,000 products and see exactly what’s in their food.

Pushpins’ addition to online shopping brands Ebates, Ebates Canada, FatWallet and OneReceipt will expand the way millions of shoppers save every day.

“Expanding into grocery categories is a great way for us to expand opportunities for our members to save with coupons, deals and cash back every time they shop,” says Kevin H. Johnson, CEO of Performance Marketing Brands. “The Pushpins application provides a wonderful tool for consumers to shop smarter.”

Palo Alto-based Pushpins was founded in 2010 by Co-Founders Jason Gurwin, CEO, and Peter Michailidis, CMO. The two entrepreneurs previously built entertainment and point-of-sale systems software. They met at Harvard Business School and together won the MIT100K Executive Summary Competition for Pushpins. Since its debut, Pushpins has earned industry recognition as a top 150 overall app on the App Store, #2 app in its category and 2011 Consumer Reports Top Mobile Shopping App.  The company was backed by Lightspeed Venture Partners and Archimedes Capital.

“We’re excited about evolving the in-store shopping experience to be the best it can be by joining with PMB’s parallel vision,” says Jason Gurwin of Pushpins. “With PMB, we can offer even more savings and rewards.”

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