The Fresh Market

For some retailers “natural” and “organic” are buzz words that attract a small population of shoppers. At The Fresh Market it is a way of life. Grocery Headquarters recognized The Fresh Market in Greensboro, N.C., as the magazine’s Natural and Organic Retailer of the Year.

The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market
The Fresh Market

The Fresh Market

Grocery Headquarters is proud to honor The Fresh Market as our 2013 Natural and Organic Retailer of the Year.

The Fresh Market

Greensboro, N.C., is known as being one of the birthplaces of the Civil Rights Movement...

The Fresh Market

The birthplace of Vicks VapoRub...

The Fresh Market

As well as the birthplace and corporate headquarters of The Fresh Market. Here is the new Store No. 1, which moved about 100 yards to a site that was once occupied by a Food Lion.

The Fresh Market

Shoppers entering the store are greeted with a beautiful floral department.

The Fresh Market

It features beautiful potted plants, along with custom-made bouquets...

The Fresh Market

And pre-made and made-to-order gift baskets. Gift baskets featuring local products are popular.

The Fresh Market

But the most popular – and hallmark – of the department are the $6.99 a dozen high-quality, long-lasting roses, available in a full palette of colors.

The Fresh Market

The potted orchids for $19.99 are another bargain. Shoppers have been known to snatch up several at a time for gifts.

The Fresh Market

The Fresh Market uses low shelves to create an open atmosphere that enables shoppers – and associates – to see clear across the sales floor.

The Fresh Market

This creates an exciting shopping environment and enables managers to instantly address any issue, such as long lines at the registers or out-of-stocks, says Craig Carlock (right), the chain’s president and CEO, shown with district manager Aaron Peterson.

The Fresh Market

The Produce department contains a broad mix of organic and conventional product.

The Fresh Market

Fresh fruit is cut in store.

The Fresh Market

Old-fashioned mile markers point to the direction of local farms. Those within 100 miles are dubbed “local” and get a green sign, while those within 300 miles are declared “regional” and get an orange sign.

The Fresh Market

Signs containing a detailed description of the farm are also placed at point of purchase. Many farmers are so proud of the designation that they place large signs in their fields.

The Fresh Market

To maintain freshness, mushrooms and loose salad greens are merchandised in Plexiglas bins.

The Fresh Market

In the last couple of years The Fresh Market has really stepped up the development of its private label program.

The Fresh Market

It includes some more unusual items, such as capers, and two varieties of tartar sauce: Sweet Pickle and Dill.

The Fresh Market

Private label jellies are packaged in innovative bell-shaped jars. The labeling is in the Vogel Font, named after employee Jessica Vogel, who designed the label.

The Fresh Market

Now available chain-wide, in North Carolina Charlie’s Soap laundry detergent is viewed as a local product.

The Fresh Market

It is packaged in an unusual wide-mouth jar.

The Fresh Market

The Fresh Market teamed with The ARC of Greensboro to market the association’s arcBARKS dog biscuits, which are handmade by special needs individuals. The Fresh Market helped design the co-branded packaging and uses its buying power to buy ingredients at a discount.

The Fresh Market

Items throughout the store are merchandised with special tags, like these gluten free chocolate chips.

The Fresh Market

But at The Fresh Market the real “Center Store” is the prepared foods counter. In newer locations it is literally placed in the center of the sales floor. It features custom-made sandwiches;

The Fresh Market

Store-made sushi;

The Fresh Market

A wide array of salads;

The Fresh Market

The Rotisserie Chicken Salad is the most popular.

The Fresh Market

Seasonal items, like cranberry relish and sweet potato soufflé, are prominently featured.

The Fresh Market

Meatloaf is another popular item.

The Fresh Market

Hot foods at hot prices are also featured.

The Fresh Market

Rotisserie chickens are available in several flavors;

The Fresh Market

They can also be made into sandwiches.

The Fresh Market

Another hallmark of The Fresh Market is the hot seafood bar.

The Fresh Market

The meat case is 100% service.

The Fresh Market

Ground beef is made fresh each morning from top-quality steaks and roasts. What is not sold by the end of the day is donated to a local food bank. Management works closely to find food banks that can accept perishable products.

The Fresh Market

In each The Fresh Market location the ground pork is displayed in the shape of a pig. It is especially popular with the children.

The Fresh Market

But by far the most popular area for children is the in-store bakery, where in addition to the free cookie they get on every visit through the store’s Cookie Club, they can drool over mouth-watering desserts.

The Fresh Market

The staff begins baking at 5 a.m. and works throughout the day.

The Fresh Market

Cakes are works of art.

The Fresh Market

It would truly be a sin NOT to put a cake this lovely into your cart.

The Fresh Market

The Wine and Beer department is also a big part of The Fresh Market shopping experience.

The Fresh Market

Local wines are prominent;

The Fresh Market

As are craft beers.

The Fresh Market

For The Fresh Market’s 30th Anniversary in 2012, Greensboro brewery Natty Greene’s created a special 1,200 bottle limited edition Imperial Brown Ale. Each bottle is hand numbered. Shoppers can buy them to toast The Fresh Market being named Grocery Headquarters’ 2013 Natural and Organic Retailer of the Year.

The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail
The Fresh Market thumbnail

This entry was posted in Photos, Web-Exclusive Content and tagged , , , , , . Bookmark the permalink.