Tyson Foods Partners with Jack the Giant Slayer

Giant Flavor Tenders pairs a tried-and-true kid favorite – Tyson Chicken Tenders – with the 3D epic action adventure that families everywhere are anticipating – Jack the Giant Slayer, in theaters nationwide on March 1, 2013.

In this promotion, consumers can save $1 on the purchase of 1 lb. or more of Tyson Chicken Tenders from the deli. Colorful point-of-sale materials featuring the gigantic Hollywood production will direct shoppers to DeliAnytime’s facebook page, where they can register for a chance to win tickets to the fun family flick.

After they register for a chance to win, consumers will receive a coupon for $2 off 1 lb. or more of Tyson Chicken Tenders, enticing them back to the deli for big savings on a second purchase.

“We’re pleased to partner with Warner Bros. to offer consumers a chance to enjoy great family entertainment,” says Sally Ashcraft, brand manager for Tyson Deli Division. “Parents love the convenience of Tyson Chicken Tenders; they love to save on family favorites; and they love to make their kids happy. We expect the Giant Flavor Tenders promotion to be a huge success.”

The Giant Flavor Tenders promotion is in stores March 1 – April 12, 2013. It also will be featured on DeliAnytime.com, where consumers can find lots of easy recipes using Tyson Chicken Tenders in family meals.

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