Mighty Kids Media and Brookshire Grocery Company have partnered to bring the Danger Rangers kids club to its stores. The Danger Rangers are Mighty Kids Media’s flagship brand that celebrates SuperEmpowerment in every child. The Danger Rangers kids club has been implemented in many grocery retailers around the country, and this program launches in Brookshire’s stores on February 27.
Danger Rangers award winning cartoons help to educate children and enable them to make better decisions. The brand includes an extensive library of television episodes, music, story books, activity books, educational curriculum and an interactive website for children ages 3 to 10.
“Mighty Kids Media is passionate about educating children as well as supporting parents, caregivers and educators.” Says Chris Smith, CEO of the NC-based marketing firm. “We realize their job is a tough one and are committed to provide tools to support their efforts.”
“Brookshire Grocery Company is committed to serving families in the areas we operate and we hope children and parents will benefit from this new program designed especially for them,” said Rebecca Sanders, Director of Public Relations for BGC.
Children will receive a welcome gift upon sign up for the kids club that includes a membership card, Danger Rangers wristband, stickers, tattoos and a mini activity book. They will also get a free cookie or piece of fruit each time they visit a store and show their kids club membership card. Additional benefits include a free Yums cupcake or box of granola on their birthday, a monthly e-newsletter, a seasonal activity magazine, access to the interactive website and holiday coloring contests. Also, members are automatically entered into a monthly contest for a Danger Rangers gift and a quarterly drawing for a birthday prize pack.
New signage can be found in each Brookshire’s location with information on the Danger Rangers. On some of these signs, store guests will find a quick response code that can be scanned with their smart phone and view a Danger Rangers music video instantly. This will allow children to be entertained while parents are shopping.