The Produce Marketing Association (PMA) Fresh Summit Committee is currently accepting applications for the 2013 Fresh Summit educational program. The committee is seeking future-focused and creative ideas that address the global produce and floral supply chains and will help attendees in their goal to anticipate change, identify emerging trends, and profit from new opportunities. Presentation topics may include ideas related to:
- Business Culture and Talent: business culture, diversity, innovation and talent strategy;
- Science & Technology: food safety, supply chain efficiencies and emerging technologies;
- Consumer Connections: strategies and technologies used to connect to the consumer and drive sales; and
- Public Affairs: managing your organization’s relationships and brand image with consumers, business partners and government.
“I applaud last year’s committee’s decision to open the submission process to the entire industry,” says Jim Sarcletti, Director of Produce and Floral for the Northern and Western Regions of Supervalu, and chairman of PMA’s 2013 Fresh Summit Committee. “Last year’s speakers were incredibly impactful and we anticipate the same powerful educational program this year in New Orleans.”
Applications are being accepted through March 8. The Fresh Summit Committee will review all submissions and extend invitations in April. All workshops will be held on Friday, October 18, 2013 in New Orleans, La.