Save Mart Supermarkets, in collaboration with the American Heart Association (AHA) and its Go Red For Women movement, has committed to raising more than $400,000 this year to help increase awareness and foster education about the risks of heart disease, the nation’s leading cause of death among women. This year-long campaign is unprecedented for the Modesto, Calif.-based grocer.
“I am proud to announce our year-long support of the AHA and its Go Red For Women movement,” said Steve Junquiero, Save Mart’s president and chief operating officer. “Heart disease is the number one killer of women in our country, with one-in-three being diagnosed each year. We, as a company and as individuals, are committed to building awareness and raising funds to help protect the heartbeat of our homes.”
In support of this campaign, Save Mart has planned a series of initiatives, including specially-produced television and radio commercials, digital media featuring real-life survivors and heart healthy recipe Pinterest sweepstakes http://on.fb.me/YHsDUz, pharmacy health fairs with preventative screenings, shelf tags placed throughout the stores identifying heart-healthy products, participation in the AHA’s Heart Walks, as well as employee events. Additionally, shoppers may donate research dollars to the AHA through the purchase of paper icons which will be sold at cash registers throughout the chain.