A new product from a familiar beef brand is bringing something fresh to the retail meat case: branded ground beef. Tyson Fresh Meats, Inc., the beef and pork subsidiary of Tyson Foods, Inc., is extending its Star Ranch Angus beef line to include ground beef.
The new Star Ranch Angus beef chuck and round grinds offer consumers an Angus alternative for ground beef and will be sold in one-pound and three-pound pre-packaged chubs. The ground round is also available in a five-pound chub.
“Our new Star Ranch Angus ground beef offers important benefits to both consumers and retailers. Consumers can feel confident choosing ground beef from a brand they know and trust, and can count on the rich flavor and consistent tenderness that Angus beef delivers. Retailers get the case-ready convenience of pre-packaged chubs, plus the versatility of multiple size and leanness options,” says Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats, Inc.
Tyson Fresh Meats, Inc. will introduce the new grinds with a full-scale retail promotion that includes meat case signage, dividers, rail strips and a static cling. Consumer elements include an on-pack coupon for $0.50 off a Star Ranch Angus ground beef purchase and a recipe tear pad with easy ground beef recipes. Also included are a limited number of VIP coupons allowing meat department employees to try either the ground chuck or ground round at home, hats, buttons and laminated pocket guides to help employees talk with consumers about the benefits of these new grinds.
Beef Chuck and Round Grinds
by Tyson Fresh Meats