Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months sold more than 500,000 barrels. Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime Straw-Ber-Rita, an 8% alc/vol flavored malt beverage that blends Bud Light Lime with the taste of an authentic strawberry margarita.
“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy, vice president, Bud Light. “Strawberries and margaritas have long gone hand-in-hand. Straw-Ber-Rita is a unique twist on a familiar flavor that only Bud Light Lime can deliver.”
The new brand will be available in three pack sizes: 12-pack, 8 oz. cans; four-pack 16 oz. cans; and 24 oz. cans.