Mighty Kids Media and Roundy’s Supermarkets have partnered to bring the Burble and Friends kids club to its stores. Burble the polar bear is one of the Danger Rangers, Mighty Kids Media’s flagship brand that celebrates Super Empowerment in every child. The Danger Rangers kids club has been implemented in many grocery retailers around the country, and this program launches in Roundy’s Minneapolis area Rainbow Foods stores on March 16. The remaining Roundy’s banners will be launching later this year.
Danger Rangers award winning cartoons help to educate children and enable them to make better decisions. The brand includes an extensive library of television episodes, music, story books, activity books, educational curriculum and an interactive website for children ages 3 to 11. Danger Rangers airs on This TV on Saturday mornings. Check your local listings for show times and channel.
“Mighty Kids Media is passionate about educating children as well as supporting parents, caregivers and educators,” says Chris Smith, CEO of the NC-based marketing firm. “We realize their job is a tough one and are committed to provide tools to support their efforts.”
Children will receive a gift upon sign up for the kids club including a membership card, Danger Rangers wristband and temporary tattoo. They will also get a free sticker each time they visit a store and show their kids club membership card. Additional benefits include two free Roundy’s cookies on their birthday, a monthly e-newsletter, a seasonal activity magazine, access to the interactive website and coloring contests.
New signage can be found in each Rainbow Foods location with information on the Danger Rangers. On some of these signs, store guests will find a quick response code that can be scanned with their smart phone and view a Danger Rangers music video instantly. This will allow children to be entertained while parents are shopping.
During the first four weeks of the kids club launch, Rainbow Foods stores will also be accepting donations for the National Center for Missing and Exploited Children. Parents can sign up their children for the club and also complete a Child ID kit for emergency situations. A complete list of dates and times this service will be available is located at burbleandfriends.com.