Giving their product line a crisp new look, Dr. Prager’s Sensible Foods has revealed a new brand logo and packaging to better reflect their mission to make healthier food more approachable for consumers.
“We felt it was time to freshen our imaging,” says Larry Praeger, vice president for the Elmwood Park, N.J.-based company. “We’re committed to providing consumers with quality frozen food products, and we believe this change reflects that.”
The logo upgrade includes the company name playfully slanted in a softer font with lighter blue hues. Accompanied by a leaf and heart-shaped apostrophe that gives a nod to real ingredients and nutrition, Dr. Praeger’s new logo has a fun, good-natured feel, company officials say.
In addition to the new logo, the updated packaging highlights product attributes, making it easier for consumers to find products that fit their dietary and nutritional needs. “This rebranding demonstrates the core values of our company; to provide healthier food made with the finest, recognizable ingredients,” Praeger adds.
The new packaging started rolling out this month, with the hope that all Dr. Praeger’s Sensible Foods retailers will have the newly branded products by July 2013.
Dr. Praeger’s Sensible Foods offers a broad assortment of veggie burgers, chickenless nuggets and patties, veggie pancakes and snacks, fish sticks, and an entire line-up just for kids. With no artificial flavors or colors, and low in saturated fat and cholesterol, Dr. Praeger’s Sensible Foods products appeal to wide range of consumers – from those looking for a meat alternative to those looking for a healthy snack option to those with a gluten intolerance.
