Ready Pac Foods is expanding on a recent consumer trend, introducing its “What’s What” guide to lettuce types, the Fresh Cut Salad Guide. With the recent influx of specialty grains, unique grape varietals and craft micro-brews, it has become increasingly clear that the demand for defined flavor varieties is palpable, say company officials.
“With so many different offerings in the produce department, the salad category can be overwhelming,” says Tristan Simpson, director of marketing & corporate communications at Ready Pac. “The Fresh Salad Guide helps address the need for a user-friendly overview that encourages consumers to navigate through their grocer’s lettuce offerings without being intimidated by unfamiliar varieties and recipes.”
This comprehensive tutorial guides the consumer through over 20 different types of lettuce, identifying colors, flavors and textures that make each leaf unique. The guide continues by advising on optimal lettuce pairings to complement recipes and meal occasions.
In addition to varietal information, the Fresh Cut Salad Guide is accompanied by healthy and convenient recipes, such as Gorgonzola, Avocado and Glazed Walnut Salad and Cabo Shrimp Salad. They incorporate unique lettuce types and ingredients without demanding long hours in the kitchen, say company officials.
The guide can be downloaded on the company’s website: www.readypac.com.