Jelly Belly Candy Company will implement voluntary front-of-package nutrition labeling on its most popular packaged products. Packages will begin appearing on shelves in fall 2013. The company is committed to taking steps to provide nutrition information in a manner that is easily understandable for the consumer.
The new front label will highlight information such as calories and fat content. By providing the information up front, Jelly Belly joins the National Confectioners Association (NCA) and other manufacturers in support of adopting a method that helps consumers easily access information necessary to make decisions about their diets.
“Front-of-package labeling is the future of our industry and Jelly Belly Candy Company is committed to being an early adopter of this movement,” said Bob Simpson, President and COO of Jelly Belly and Chairman of the National Confectioners Association. “Transparency and clear communication on the part of the manufacturer allow consumers to make informed choices when the moment for a sweet treat strikes.”