Jelly Belly Candy Company is now managing Canadian retail accounts on a direct basis as the distributor of Jelly Belly beans and other fine confections. The gourmet confectionery manufacturer announced plans to expand the company’s product lines in the Canada with new Jelly Belly bean products, as well as the introduction of new products from the Confections line for year round and seasonal sales.
“We are making a commitment to Canadian retailers and consumers and believe our direct distribution of products will meet the demand of this growing market,” says Sharon Duncan, Jelly Belly vice president of international business. “We see enormous potential in Canada, and we know from consumer requests we receive daily, that the consuming public is hungry for the quality confections we produce.”
The company announced that a new line of upscale gift bags for a range of Jelly Belly beans and Confections by Jelly Belly will now ship to Canada for the first time. The gift bags are available for Gummi Bears, Chocolate Malt Balls, Raspberries & Blackberries and many more heritage confections from Jelly Belly Candy Company.
The Canadian program is being spearheaded by Ana Mallea, Jelly Belly international business manager. Marketing and brand development is managed at Jelly Belly headquarters, while an expanding network of distributors and broker representatives in Canada will serve the Canadian retail customers. Benjamin News has been appointed to handle the Depanneur channel in Quebec while EuroExcellence in Montreal was appointed to handle all other Quebec retail channels excluding fun and leisure. Marvin Enterprises will cover the fun and leisure trade. Concord National has been appointed the broker agency for Jelly Belly Canada for food, mass and drug on a national basis, excluding Quebec.
The company will ship nationwide from two warehouses in Missassauga, ON and Delta, BC.