LaCroix Sparkling Water, a leading U.S. domestic sparkling water brand, made its Canadian debut in Ontario at Target stores. Target has announced plans to open 124 stores across Canada throughout 2013 – giving this northern nation the opportunity to experience the flavorful sophistication of LaCroix sparkling waters, company officials say.
“LaCroix has enjoyed tremendous success with consumers who are breaking the habit of consuming sugary or artificially-sweetened drinks. Target is well-regarded as a ‘trend creator,’ attracting health-conscious consumers with discerning palates, so extending our partnership with Target Canada is a logical and exciting next step for us,” says Vanessa Walker, senior director strategic brand management.
Four of LaCroix’s 100% natural flavors will be initially introduced through Target Canada: lemon, lime, grapefruit and pure will be available in 8-packs of 355ml canettes. Its aluminum can is 100% recyclable and perpetually sustainable.