MilkPEP Launches Katie Couric Milk Mustache Ad in Honor of Mother’s Day

MPE_COR_M32943_A_ALT.R4Award-winning journalist, best-selling author, well known cancer advocate and talk show host Katie Couric finds breakfast to be the perfect time to model healthy habits for daughters Ellie and Carrie.

The new Katie Couric “got milk?” ad, unveiled Friday, May 10th on her daytime talk show, “Katie,” depicts the host and her daughters sharing breakfast in bed – while sporting the iconic Milk Mustache. The ad, Katie’s first foray into the campaign, reads, “Even when you have the day off, you still need protein. An 8-ounce glass of milk has 8 grams of protein. A glass worth raising, even on Mother’s Day. got milk?”

Including milk in the morning is a healthy habit that Katie learned from her mom growing up and passed down to both of her daughters. Milk has nutrients needed to make breakfast more complete, including protein to help power through your morning.

“When you’re adding milk to your breakfast you’re getting all sorts of added benefits. You’re getting protein when you put it in your cereal; you’re getting calcium when you add it to your coffee or just drinking a glass straight up,” says Couric.

Retailers can access information and free resources to help drive milk sales at

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