United Fresh Announces New Recall Ready Program

United Fresh is announcing the launch of the new Recall Ready Program to help produce industry companies prepare for recalls as well as provide professional assistance for managing recall events. Ron Midyett, CEO of Apio and incoming chairman of United Fresh, announced the new program today at United Fresh 2013 in San Diego.

“The Recall Ready Program is all about meeting the needs of our members in regards to one of our industry’s most critical priorities – food safety. If any of you don’t have an up-to-date recall plan, or haven’t been through recall training, I strongly urge you to consider this program,” says Midyett.

Recall Ready is designed to give companies peace of mind and the confidence that they are prepared in advance, and have the resources to respond to any recall situation. The program is a partnership between United Fresh and the legal and communications experts at OFW Law and Watson Green, who are counted among the food industry’s leading crisis counseling firms.

Companies can choose program service options that include a recall plan review, creation of a custom recall plan and mock recall training. These program plans, with fees ranging from $5,000 to $15,000, help produce companies prepare for recalls and to learn how to deal with the surprises that can often arise during recalls.

Additionally, once companies have completed one of these services to be prepared for a recall, companies can then engage United’s Rapid Recall Response Team to provide assistance from United and outside experts from the first moments of a recall crisis. The plan offers a 24/7 recall hotline and 8 hours total consultation from United and Watson Green. The plan includes discounts on legal and communications services, if needed, beyond the initial consultation period.

“For minimizing the impact of a recall on your business, there’s nothing more important than having a plan and making sure your team is prepared to execute that recall plan,” said Dr. David Gombas, senior vice president of food safety and technology at United Fresh.

United will start providing service under the Recall Ready Program starting June 1, 2013. Members attending United Fresh 2013 in San Diego were able to register onsite for the program and receive a 10% discount.

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