Fruits & Veggies—More Matters month is just around the corner, and to help celebrate the month Produce for Better Health Foundation (PBH) has created a Freshen Up & Pin Up consumer challenge. The idea behind the challenge is to have consumers pin photos on the Pinterest challenge board, September 1-30, of their plates, bowls, etc. showing how they ‘freshened up’ a meal or snack by making half of it fruit and veggies. The Freshen Up & Pin Up challenge board will be live September 1.
One grand prize winner and four first place winners will be announced on October 1. The grand prize winner will receive $1,500 and each of the four first place winners will receive $250. The winners will be decided based on the total combined number of likes and re-pins of the top 5 pins.
“The Freshen Up & Pin Up consumer challenge is a fun and easy way for everyone to eat more fruit and vegetables while celebrating Fruits & Veggies—More Matters month,” says Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “We’ve created a marketing toolkit filled with graphics, copy for newsletters and websites, and sample social media posts for our donors, supporters, and network of health professionals to help us promote the challenge. I would like to thank the members of our Marketing and Communications committee for helping with the development of the challenge.”
Information on the challenge will appear in the July, August and September issues of PBH Direct! and teasers on the challenge will begin to appear on FruitsAndVeggiesMoreMatters.