Inergetics announced it has entered into a partnership with Martha Stewart Living Omnimedia to create Martha Stewart Essentials, a line of six specially crafted supplements to support good health. The line will be available at retailers and drug stores starting in the Fall of 2013.
Martha Stewart, the premiere arbiter of “good things” and the author of the newly published best-selling Living the Good Long Life: A Practical Guide to Caring for Yourself and Others, furthers her commitment to living well with this new high quality, affordably priced line of women’s supplements, company officials say. “We believe Martha Stewart embodies healthy living and well-being, putting that same philosophy in everything she does. Needless to say, what better name to advocate these new products than Martha Stewart?” says Mike James, CEO of Inergetics.
“I envisioned nutritious whole food-based supplements for women who live their lives the way I do, healthily and with passion,” says Martha Stewart. “I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will become as excited about them as I am.”
“Martha Stewart Essentials will be the first branded line of women’s supplements on the market today. Martha Stewart’s products will resonate with consumers who strive to live as gracefully and healthily as she does,” says Marshall Post, EVP of Inergetics.