Recognizing the dilemma for busy consumers who want to start their day with a bowl of nutrient-rich oatmeal, but lack the time to prepare it, Oatworks has introduced a natural smoothie combining the power of oats with 100% real fruit juice in a convenient, easy-to-enjoy format.
Oatworks is packed full of beta glucan, a naturally-occurring soluble fiber that is considered to be the healthiest part of the oat and which is responsible for many of oatmeal’s key health benefits. Beta glucan helps reduce the risk of cardiovascular disease by lowering cholesterol, provides sustained energy release without the crash and also increases satiety, helping consumers feel fuller longer.
“Oatworks addresses the need from busy consumers to enjoy a convenient, nutrient-rich breakfast on the go,” says David Peters, CEO of Wellness Works, which manufactures the product. “Our oat-powered smoothies combine the well-recognized health benefits of oats with real fruit to create a delicious and genuinely healthy ‘snackfast.’ They are also the perfect way to extend the appeal of oatmeal beyond breakfast throughout the day.”
One single-serve bottle of Oatworks contains as much soluble fiber as two bowls of oatmeal, as well as the benefits of fruit, company officials say. Oatworks keeps consumers satisfied longer, giving them sustained energy and reducing cravings to snack. The oat-based smoothies are ideal for those who need an energizing breakfast on the go, a quick pick-me-up or a boost pre or post workout, they add.
The Oatworks debut features three smoothie flavors: Peach Mango, Strawberry Banana and Pomegranate Blueberry. The drinks are vegan-friendly, gluten-free and contain no GMOs or added sugar. Oatworks’ packaging supports the brand’s dedication to help people live a healthier lifestyle.
The label design features the brand’s signature “oat landscape” within a purple and off-white color scheme that plays homage to the inspiration behind Oatworks. The “O” also serves as a peek to what’s inside, revealing the natural color and smoothness of each flavor— an emphasis on the “what you see, is what you get” reinforcing the brand’s natural appeal. Oatworks retails for $3.79 per 12-fluid ounce bottle and will be available this month.