At this year’s Summer Fancy Food Show, Saffron Road, the packaged food brand of American Halal Co., is expanding its line of single-use Simmer Sauce pouches with the introduction of three new flavors: Harissa, Korean Stir Fry and Thai Red Curry. These new Simmer Sauces are all-natural and support the company’s ongoing commitment to providing Non-GMO Project Verified options for consumers.
The new Simmer Sauces flavors – which take inspiration from world cuisine – include:
- Harissa – Made from piri piri, a red pepper from the Sahara, and infused with spices and herbs.
- Korean Stir Fry – Crafted with hints of pear and a touch of toasted sesame oil, it features Korean gochugaru peppers.
- Thai Red Curry – This sauce is filled with a marketplace of ingredients – from galangal ginger to kaffir lime– to create a complex flavor.
Unlike glass jars, which are frequently over-heated in production and burn off flavors and natural elements, pouches are hot filled in less time, thus preserving the robust flavors Saffron Road’s consumers savor.
In early 2011, Saffron Road recognized the potential of the pouch category, which has since emerged as a billion dollar innovation in the natural consumer channel and currently spans such segments as baby food, beverages, soups and skillet sauces. Furthermore, Saffron Road’s single-use Simmer Sauce pouches require 500 gallons less fuel to transport and produce 14 times less landfill material than the typical glass sauce bottle, resulting in a much smaller carbon footprint and more favorable environmental impact.
“Addressing market demand remains a top priority for our company, and we know that millennials, who now represent over 80 million American consumers, prefer easy-to-use and easy-to-store pouches as their ‘go-to’ package,” says Adnan Durrani, chief executive officer of American Halal Company, Inc. “Given these emerging trends and Saffron Road’s mission of culinary excellence, we are very excited to be a leader in the category and to further champion our goal of bringing ethically and sustainably packaged food options to our consumers.”
To learn more about Saffron Road and to sample the products at the Summer Fancy Food Show, visit Saffron Road at Booth #4655.