Slade Gorton, a leading provider of premium seafood through foodservice and retail channels, and Elevation Brands, a pioneer of all natural allergy-friendly and gluten-free foods, have inked a deal to put gluten-free/allergy friendly choices on menus everywhere.
The new Slade Gorton/Elevation Brands partnership will give foodservice distributors and operators a consistent and reliable source of trusted AF/GF seafood and non-seafood items sold under the ICYBAY and Ian’s brands. ICYBAY is Slade Gorton’s premium seafood brand and Ian’s is Elevation Brand’s line of all natural, allergy-friendly and gluten-free frozen foods.
At last, millions of allergy and gluten intolerant (Celiac disease) sufferers, as well as anyone focused on improving health and wellness through better nutrition, will be able to order allergy-friendly, gluten-free versions of their favorite foods, including seafood, at schools and institutions, in restaurants and workplace cafeterias.
“This partnership is a natural fit,” says Elevation Brands CEO Chuck Marble. “Each of us brings a proven strength to the table – ours as a manufacturer and pioneer of allergy-friendly foods consumers can trustnd theirs as a trusted, long-term provider of seafood and partner to the foodservice world.”
Both the timing and the opportunity couldn’t be better. According to the Celiac Disease Center, 18 million Americans suffer from Celiac disease— an intolerance to gluten found in wheat, barley and other grains. Allergies to other common food ingredients including dairy and soy are also on the rise in children and adults alike. As a result, public institutions including schools and government organizations are under increasing pressure to offer allergy friendly/gluten-free items in their cafeterias and eateries.
“In support of our mission to ensure an enjoyable dining experience for the American consumer, Slade Gorton is proud to partner with Elevation Brands to offer allergy-friendly and gluten free products to the foodservice market,” says Kim Gorton, Slade Gorton & Company’s president and CEO. “We share a collective commitment to investing in innovation, health and wellness and increasing consumers’ access to the foods they love.”
The U.S. gluten-free market reached $4.2 billion in 2012, and is poised to reach $6.6 billion by 2017, according to a report by Packaged Facts, a market research publisher.
And yet, to date, there are no dominant players in the foodservice market offering a trusted and reliable source of allergy friendly and gluten-free foods.
Now broadline distributors, GPO’s, foodservice management companies, independent universities, school systems and national and regional restaurant chains and even the military can confidently offer their customers two trusted lines of allergy-friendly and gluten-free versions of family favorites including breaded fish sticks and filets, chicken patties, French bread pizza, chicken nuggets and more.