Starting with the Snyder location, United Supermarkets is rolling out a new logo. The most noticeable change to the new logo is the addition of a single star at the center, emblematic of the Lone Star State.
“We are a Texas company, and we’ve always been inspired by the spirit, independence and self-sufficiency of Texans,” says Schierbaum. “We’ve got small towns in our heart, and we want our stores to reflect the warmth and generosity you find in a small Texas town.”
Shoppers will enjoy several new product offerings, resulting from their feedback at the Snyder location, James said. They include the addition of a salad bar, hot grill in the deli and an expanded dollar section. “The addition of the grill means we will be able to provide our guests with hot sandwiches for the first time,” says James. “Our salad bars are extremely popular in other locations, so we anticipate that will be a big hit with our Snyder guests as well.”
The store will also sport brand-new décor package featuring vivid colors that are “active and engaging,” says to Monica Schierbaum, senior director of marketing for United Supermarkets.
Snyder will be the first store to receive the new décor, in addition to the logo. “We are excited about the new look we are introducing this year for our United brand, and we are thrilled to be rolling it out first in our Snyder store,” adds Schierbaum.
Texas references will be evident throughout the Snyder store following completion of the remodeling effort, which also will include the addition of a mural in the entrance featuring images of the Snyder community.
The most striking feature, she added, will be a stylized tree, which will be suspended over the produce department. “The tree will be the store landmark – a gathering place for our guests,” Schierbaum added.