Light the fire! Grilling season is here and Wegmans’ people are ready to show how America’s favorite cooking technique can make an entire meal – including veggies – taste better than ever, officials say. Consumers are welcome to go to the Grilled Veggie Party, from 11 a.m. to 3 p.m. on Saturday June 22, at any Wegmans store. There’ll be balloons, prizes, activities for kids, and passports to guide customers toward tasting and cooking demo stations.
The fun and games start as soon as customers enter the store. They can spin the Wheel of Grilling and answer a true or false question that tests knowledge of best grilling practices. They can enter a drawing to win a Grilling Basics Gift Set worth $40 and get a passport that maps out tasting stations and summarizes Wegmans’ recommended grilling techniques. For kids, there’s a scavenger hunt card they can complete by picking up matching stickers at each station.
Customers can then nibble your way through the store at these sampling areas:
- Grilled Zucchini with Garlic Cheese Butter in Produce
- Grilled Veggies with Chipotle Lime Butter at the Veggie Bar
- $6 Meal Italian Classics Sausage with Peppers & Onions in Prepared Foods
- Ready-to-cook Southwest Black Bean Turkey Burger topped with Grilled Portabella Mushroom Bruschetta in the Meat department
- Brown Sugar Salmon Burger & Grilled Corn on the Cob with Chipotle Lime Butter in the Seafood department
- Tomato & Bean Veggie Burger in the Frozen Food area
Because there’s ample scientific evidence that eating vegetables helps people enjoy better health, Wegmans keeps developing new ways to make vegetables “craveable,” says Wegmans Nutrition and Product Labeling Manager Jane Andrews, M.S., R.D. “We want to make it easy for families to put healthy meals on the table that everybody likes. Eating five cups of fruits and vegetables every day has many benefits. It helps people maintain a healthy weight and have better blood pressure readings, and lowers their risk of many health problems.”
Busy families will appreciate how quickly the dishes featured at the Grilled Veggie Party are table-ready at home, says Mark Makovec, a Wegmans executive chef. “We think we’ve got some real winners with plenty of taste appeal, but we kept the ingredients and instructions very simple so success at home is easy, and the meal’s on the table in minutes.”
Some stations in the store will have videos showing how to recreate the dishes. For those who’d like to watch a refresher at home on grilling tips, just check out some of the videos on wegmans.com in the Summer Videos collection, such as Wegmans How to Grill Fruits & Veggies, Wegmans Grilling Prep video or the Wegmans Grilled Corn on the Cob video.