Compare Foods, a supermarket chain known for providing fresh quality products at low prices, with stores in New York City, Long Island, Connecticut, Rhode Island, Massachusetts, South Carolina and North Carolina, will begin adoption and implementation of the Swift Shopper app created by ezCommerce Solutions. The patented app, which is the next step in technology for those retailers hesitant to invest in mobile point-of-sale, will allow Compare Foods to substantially improve its customers’ shopping experience by increasing ease and efficiency allowing customers to scan items into their smart phones as they shop, eliminating the need for unloading and reloading carts and reducing checkout time.
Created by Naomi Wilson, a sales and marketing professional who is a stay-at-home mom of four turned Owner and President of ezCommerce Solutions, created the Swift Shopper app which costs retailers nothing. Customers simply download the app to their phone/tablet for free (or upgrade for the low cost of $1.99) and it enables them to scan any barcode in any store as they shop. Retailers need not invest in any hardware, training or integration to implement Swift Shopper.
Compare Foods will begin utilizing Swift Shopper at its Arrowood Road, Charlotte, North Carolina location as of July 22, as this store has the dual-line handheld scanners necessary to read barcodes off of mobile devices. After a three-month pilot program, Compare Foods will review Swift Shopper’s performance at the Arrowood Road location and will then likely invest in upgrading technology at its eight other North Carolina locations to allow for implementation of the app statewide. After the North Carolina roll-out, Compare Foods intends to adopt the application at its stores nationwide.
“At Compare Foods, we have always taken our customers’ needs very seriously and we know that Swift Shopper will radically improve the customer experience at our stores,” explained Omar G. Jorge Peña, Partner, Compare Foods. “By allowing our customers to use their mobile devices to scan as they shop, we will be saving them valuable time and money, two things particularly critical to our working-class clientele. We hope that by continuing to provide key ethnic products not available at other stores, and by now adding a new level of convenience to the shopping experience, we will encourage more repeat customers and earn new customers via positive word-of-mouth publicity.“