FMI Welcomes Supermarket Chef’s to Showdown

The annual Food Marketing Institute’s (FMI) Supermarket Chef Showdown is now accepting applicants. Supermarket Chefs can enter their recipes in up to five categories including: Healthy Meals, Family Meals, Ethnic Meals, Dessert and Side-Dishes/Mini Meals/Snacks.

“Through the friendly competition of last year’s first-ever Supermarket Chef Showdown, FMI cast a deserving spotlight on the culinary expertise found in neighborhood supermarkets across America, as Supermarket Chefs share their menu creativity, flavor findings and kitchen skills with grocery shoppers every day,” says Leslie G. Sarasin, FMI president and CEO. “The 2014 edition of the showdown at FMI Connect in Chicago promises to enlarge that spotlight with expanded categories and recipe challenges; allowing even more chefs to let their tastes, talents and techniques shine on our industry-wide stage.”

Prizes this year include an all-expense paid trip for two to Mardi Gras 2015, an all-expense paid trip to California to participate in the olive harvest, a “Chicago experience,” cash prizes, food-centric prizes, bragging rights and more.  The top-25 finalists will also receive culinary gifts from Showdown sponsors shipped directly to their homes.

All recipes must use at least three eligible ingredients and take 20 minutes or less to prepare (not including baking or cooling time). There is no cost to enter and the deadline for entries is November 15, 2013. The top-25 finalists will compete live in front of celebrity judges in a special kitchen stadium created on the convention floor at FMI Connect on June 11, 2014 at McCormick Place in Chicago.

Official contest rules, including lists of all eligible ingredients are available online at All recipe submissions for each stage of judging in all five categories will be judged based on aroma; taste; chewability; consumer appeal; seasoning; creativity, food combinations (color, texture, shape, taste); garnishing techniques; how items are cut; adherence to recipe ingredients; packaging at retail; difficulty;  and technique; and uniformity in cooking. The judges will reveal winners in each category and a Grand Prize winner based on an overall score.

In addition to the Supermarket Chef Showdown, entrants can join the Supermarket Chef Culinary Community that will provide webinars, special events, custom developed tips and tools to help Supermarket Chefs stay in front of the latest foodservice trends. A Chef’s Chat Discussion forum will connect members and facilitate networking. Membership is free and also will include a quarterly newsletter.

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