GoodBelly, a line of probiotic juice beverages formulated for daily digestive health, today introduced new packaging for its entire line of Family-Sized Quarts. In an effort to create an eye-catching presence on-shelf and a unified brand design, all GoodBelly Family-Sized Quart flavors will appear on retail shelves this summer with the new packaging, which is predominantly black and emphasizes the product more clearly.
“With the success and positive feedback from recent packaging changes to our line of GoodBelly+ shots, we decided to give the Family-Sized Quarts a similar makeover to create a clear, identifiable GoodBelly block on shelves,” says GoodBelly CEO, Alan Murray. “If you shop in the dairy or juice aisles you’ll notice that the majority of products look very similar, and we feel these packaging changes really help GoodBelly standout as premium products in these sections. So far, the response from consumers has been incredibly positive, and we cannot wait for our fans to see the new look of our Family-Sized Quarts.”
After an extensive, interactive process to determine the direction of the redesign, the new packaging for GoodBelly Family-Sized Quarts now matches that of GoodBelly+ products, which consists of a black background with specific ingredients visually highlighted for each flavor alongside a glass of the probiotic juice. The front of the packaging also features the word “probiotics” in a much larger text size to help highlight the product message to consumers.
GoodBelly Family-Sized Quarts are non-GMO, dairy-free, soy-free, vegan and Kosher, and each are infused with 10-20 billion cultures of the probiotic strain, Lactobacillus plantarum299v (LP299V), which supports daily digestive health, company officials say. The quarts retail for $3.69 and are available in a variety of flavors, including Pomegranate Blackberry, Blueberry Acai, Mango, Cranberry Watermelon and Tropical Green, and certified gluten-free flavors, including Carrot Ginger, Fermented Probiotic Coconut Water and Tropical Orange.
GoodBelly can be found in the refrigerated section of grocery, natural and specialty retailers nationwide, including Safeway, Kroger, Whole Foods Market, Sprouts Farmers Market, The Fresh Market, Hannaford and more.