The Milk Processor Education Program (MilkPEP), creators of the national Milk Mustache “got milk?” campaign, kicked off its 8th annual Chocolate Milk: The Official Drink of Halloween promotion featuring the iconic PEANUTS gang to help retailers scare up their milk sales.
Halloween is one of the most successful occasions for increasing chocolate milk sales each year as moms love giving their kids chocolate milk as a delicious and nutritious Halloween treat, say company officials. For the past seven years, MilkPEP’s Halloween feature incentive program has generated impressive results for many retailers with some experiencing an increase in flavored milk sales of as much as 15% during the promotional period. The program runs from Sept. 15th-Oct. 31st.
“Every year we see retailers experience an increase in sales of chocolate milk during Halloween proving it is a tremendous opportunity to leverage this occasion and remind moms of the nutritional benefits chocolate milk provides, ” says Julia Kadison, vice president of marketing for MilkPEP. In addition to the promotion, MilkPEP will offer national consumer marketing support through its Milk Mustache ads and social media.
Retailers can sign up by contacting their processor, calling the Milk Hotline at 800-945-MILK or visiting www.gotmilksales.org. Retailers can also access MilkPEP’s free tools and resources, featuring the beloved PEANUTS characters, on gotmilksales.org. In addition to ordering the Halloween POS kit, PEANUTS logos and assets can be downloaded and used in the retailers’ branded marketing and packaging materials (i.e. print and online media, circulars), in-store displays and at sampling events to generate even more excitement around the promotion.
Retailers who take advantage of this promotion and feature chocolate milk in stores can earn a 12” Maglite LED flashlight. The deadline to order MilkPEP’s Halloween POS kit is August 17, 2013. A bilingual POS kit is also available. Supplies are limited.