Rubbermaid, one of the most widely recognized brands in food storage and home organization, introduces LunchBlox Kids, an easy way for parents to pack healthy lunches for their kids this school year. LunchBlox Kids is an expansion of the popular LunchBlox line of reusable food storage products Rubbermaid introduced in 2012 after it discovered that 44% of consumers had frustration with fitting regular food storage containers into their lunch bags.
The LunchBlox containers have a unique “blox” design that snap to each other and to Blue Ice chill packs to save space and stay organized in a variety of lunch bags, making it easier for parents to pack an assortment of healthy, delicious foods and snacks. LunchBlox Kids incorporates the same elements of the LunchBlox containers, but now include added features just for kids. The containers come in vibrant, kid-friendly colors and are leak-proof, yet easy for little hands to open. And the Blue Ice Chill Packs keep lunches chilled all day without refrigeration, meaning parents can feel comfortable knowing their child’s lunch will remain fresh hours after sending them to school. LunchBlox Kids containers are BPA-free and safe to use in a microwave, dishwasher and freezer.
The design for LunchBlox containers stemmed from an idea that came to Amanda Sloan, senior brand manager at Rubbermaid, while playing with building blocks with her son, company officials say. With the understanding that consumers needed smarter yet simple solutions for packing lunches, Sloan realized that the concept of containers that snap and stack compactly like building blocks could help consumers solve the problem of fitting their child’s favorite foods into their lunch bag.
“It was great to see how excited consumers were about LunchBlox after it was introduced last year and how the Rubbermaid team was able to optimize the building blocks idea to deliver a full lunch solution,” says Sloan. “One year later, we have created a version that makes life a little simpler for parents of the more than 11 million U.S. children who bring packed lunches to school every day (U.S. Department of Agriculture).”
LunchBlox Kids lunch kits are offered in two convenient configurations that work with kids’ favorite lunch bags. The Flat Kit is designed to fit flat format lunch bags, MSRP: $14.99 (includes: one large container with dividers, one side container, one sauce container and one large Blue Ice Chill Pack), and the Tall Kit works with upright and uniquely shaped bags, MSRP: $9.99 (includes: one sandwich container, two side containers and one medium Blue Ice Chill Pack). Parents and their kids can select from two color combinations: blue, orange and green or purple, pink and green.
Rubbermaid is teaming up with well-known lunch brands such as Smuckers, Jif, Butterball, Hellmann’s, StarKist, Post, Wishbone and Country Crock to provide consumers with ideas and solutions to make it easy to build better lunches for the entire family. As part of the “Build A Better Lunch” campaign, specially marked packages of LunchBlox and LunchBlox Kids include more than $10 in savings on Rubbermaid and partner brands.