Season’s Eatings: A Way Better Seasonal Snack Has Sprouted

WBS_pumcran_sWay Better Snacks has announced it will be introducing, Simply Sprouted “Oh, My Sweet Punkin Cranberry,” a seasonally-inspired snack that will be available in time for the upcoming holiday season. Just like the original line, these tortilla chips will feature sprouted grains, including flax and quinoa, as well as real pumpkin and cranberry to create a more wholesome holiday inspired snack option, company officials say.

Launched in the fall of 2011, Way Better Snacks simply sprouted tortilla chips are one of the first snacks of its kind to incorporate sprouted ingredients like flaxseed, chia seeds, quinoa, black beans, broccoli seeds and daikon radish seeds. With interest in sprouted products booming, Way Better Snacks has received an enthusiastic reception with consumers looking for more healthful snack alternatives in the United States and Canada.

Featuring cranberries, and real pumpkin, which is a good source of Vitamin A and fiber, this new variety truly offers consumers a wholesome snack that’s also a tasteful toast to the season, officials add.

“Unlike many traditional snack foods, people can feel good about eating and sharing our products with others because they are made with simple, high-quality ingredients, most of which are sprouted,” says Jim Breen, CEO and founder of Live Better Brands. “We’re excited to have created a new tradition in snacking for people to share at holiday gatherings.”

In addition to featuring sprouted ingredients, the tortilla chips are also Certified Gluten Free, Non-GMO Project Verified, Kosher, vegan, an excellent source of whole grains, and low sodium. Also, they are made with simple, whole, healthful ingredients and contain no trans fats, artificial colors, flavors or preservatives. They are nutritious, “on trend,” and have received high praise from consumers for tasting way better than they could imagine, officials say.

The Simply Sprouted “Oh, My Sweet Punkin Cranberry” tortilla chips are the first new addition to the line’s original six varieties – Simply Sunny Multigrain, Simply Sweeet Potato, Simply Beyond Black Bean, Simply So Sweet Chili, Simply Unbeatable Blues and No Salt Naked Blues. Way Better Snacks are available at numerous retailers throughout the United States and Canada. The limited edition seasonal variety will be available from October 2013 through January 2014.

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