The frozen Indian cuisine brand, Tandoor Chef, announced that they will be expanding their recently launched mobile wine pairing web application. Originally launched in March of this year, the iPhone or Android phone mobile web application was designed to help consumers pair wine with traditional Indian cuisine, including Tandoor Chef’s entrée and appetizers. It will now include an array of beers in the list of pairings.
“We saw a great response to the wine pairing application back in March, it made it easy for consumers to know exactly what would enhance their Indian cuisine choices,” says Mike Ryan, vice president of sales and marketing. “However, not all consumers are wine drinkers. For many Indian cuisine fans, a beer is preferred over a glass of wine, we knew we wanted to cater to these consumers as well.”
The upgraded Tandoor Chef Wine Pairing Web App breaks down beer options into eight different sub categories and gives consumer the perfect dish to pair with that specific type of beer.
“A strong lager such as a German Bock pairs best with Chicken Samosa and a light ale compliments Vegetable Pad Thai,“ Ryan says. “Beer lovers will now realize that a certain beer can make all the difference in the flavors of a specific Indian dish.”
The upgraded mobile web app will continue with the original dual functionality helping users find their desired pairings. Options are available to choose the Tandoor Chef cuisine or the wine or beer you have at home. Once chosen, clicking on the appropriate link will bring the user to a new page displaying the best match. Visit TCPairing.com to test the app and create a match.
Tandoor Chef Mobile App