UNREAL announced that it has launched new designs for its unjunked candy packaging and retail displays. Set to roll out in retail stores nationwide, the new designs reflect the essence of the UNREAL brand: “unjunked” and fun.
“Everything we do at UNREAL is driven by our mission to unjunk the world,” says Adam Melonas, co-founder. “While we’ve kept the same unreal taste of our products, we’ve launched a bolder look for our graphics and package design. UNREAL was started by a 13-year-old kid who wanted to make things better for his generation, so the new design also maintains the brand’s sense of youthfulness and fun.”
Developed with Crunch Brands, UNREAL’s new design features black as the primary packaging color for boldness, and for consistency with its previous packaging. The black is balanced with highly saturated, bright colors and new product images.
The design also features fun new product names for its five varieties of unjunked candy: The Gimme Ones (Candy Coated Chocolates), The Nutty Ones (Candy Coated Chocolate Peanuts), The Smooth One (Chocolate Caramel Nougat Bar), The Loaded One (Chocolate Caramel Peanut Nougat Bar) and The Double One (Peanut Butter Cups).
The announcement comes as the brand expands its retail presence with launches at Stop & Shop, Shaws, Giant Food Stores, Wegmans, ShopRite, Big-Y and Roche Brothers, among other regional and national chains this summer.
Both candy coated chocolate varieties The Gimme Ones and The Nutty Ones are also getting a new look inside the packaging. Both products will feature candy shells with brighter hues, but still made with all natural origin colors derived from plants like beets and red cabbage.