Nestlé USA and Twentieth Century Fox Consumer Products revealed the ultimate crime has been committed: somebody laid a finger on Bart Simpson’s Butterfinger bar. Reunited with the Butterfinger brand earlier this year for the first time since 2001, Bart needs help tracking down his stolen bar.
Fans can help solve the mystery by entering the “Who Laid a Finger on Bart’s Butterfinger” online instant win game and sweepstakes promotion found at Facebook.com/Butterfinger or at bartsbutterfinger.com now through November 10, 2013. Consumers can find codes inside the wrappers of three limited edition Butterfiner candy bars featuring Bart Simpson found at national retailers.
The “Who Laid a Finger on Bart’s Butterfinger” online instant win game and sweepstakes feature more than 100,000 instant win prizes including Homer Simpson snowboards and Bart model cruzers from Santa Cruz Skateboards, Simpsons Kidrobot a digital download of The Simpsons Treehouse of Horror II. The sweepstakes grand prize includes a trip to Los Angeles and a personalized illustrated portrait in The Simpsons style.
“Bart Simpson is everyone’s favorite mischievous 10 year-old from the longest-running scripted show in television history The Simpsons, and he can’t find his Butterfinger without the help of his loyal fan base,” says Jeffrey Godsick, president of Twentieth Century Fox Consumer Products. “Think you know who laid a finger on Bart’s Butterfinger? Join the fun online and/or in the sweepstakes promotion to win ultimate prizes featuring The Simpsons.”
The nationwide search for the candy bar will kick off with a one-of-a-kind “Who Stole Bart’s Bar?” van tour featuring an elaborate Butterfinger wrapped vehicle, showcasing a lineup of the 12 potential suspects from The Simpsons.
Fans can experience the vehicle up close and in person at participating retail stores along the nine city tour, which includes stops at three Springfield cities across the country as homage to Bart Simpson’s hometown.
The national BUTTERFINGER-Simpsons van tour includes the following stops:
• New York – 8/3
• Springfield, Ohio – 8/7
• Chicago – 8/9
• Springfield, Ill. – 8/10
• Springfield, Mo. – 8/11
• Dallas – 8/16
• Los Angeles – 8/21
• Denver – 8/26
• Milwaukee – 8/30
Fans can check out Facebook.com/Butterfinger for location specifics related to each of the local city stops during the van tour.
“Bart has used every trick in the book to protect his beloved BUTTERFINGER, but this time, he needs our help,” says Tricia Bowles, spokesperson for Nestlé USA Confections & Snacks. “This nationwide hunt for the peanut-buttery pilferer will bring together consumers who love the one-of-a-kind taste of Butterfinger with friends who want to help reunite Bart with his Butterfinger bar.”