Alto-Shaam has named Kellee Johnston marketing manager and Medardo “Tito” Rodriguez regional sales manager for the South East Region.
Johnston will manage the marketing department and reporting to the vice president of marketing. In her new role at Alto-Shaam, Johnston will be responsible for developing a global digital strategy, including demand creation. She will also oversee product rollouts, content creation, print and digital advertising, as well as brand management.
Rodriguez will be responsible for executing corporate sales growth strategies in the Southeastern markets, including; FL, AL, GA, TN and the Carolinas.