Brawny Brands Stands Strong with Wounded Warrior Project

Brawny®WW-6BR-PAS_UPC-42000-44517_bodyThe physical, mental and emotional wounds of military service take a tremendous amount of strength to overcome. This truism embodied the real-life struggle for Shane Kruchten, a veteran Marine from San Diego, Calif.

Suffering from post-traumatic stress disorder (PTSD) after serving in Iraq, Shane’s life spiraled to a low-point of depression, homelessness, drug addiction and a failed suicide attempt. Luckily, a fellow veteran recognized Shane’s intense emotional pain and introduced him to Wounded Warrior Project(WWP) to help turn his life around. WWP is a national organization dedicated to honoring and empowering Wounded Warriors as they recover and transition back to civilian life.

The Brawny brand, made by Georgia-Pacific, is proud to stand strong alongside Wounded Warrior Project and honor the strength of injured service members such as Shane, company officials say. In 2012, Brawny raised more than $500,000 for WWP. This year, the Brawny brand is committed to raising $600,000 to continue its support through its “Inner Strength” initiative.

To accomplish this goal, the Brawny brand is making a direct donation of $250,000 to WWP to benefit Wounded Warriors and their families and will donate an additional $1, up to $350,000, for every individual who:

  • shares a “Thank You” note on the Brawny® Towels Facebook page,
  • “likes” Brawny® paper towels on Facebook, or
  • texts THANKS to 272969

Today, Shane’s life is back on track. He’s sober, an accomplished mixed martial arts competitor and a mentor to other struggling veterans. He’s also speaking on behalf of the Brawny “Inner Strength” initiative, which will continue through December 31, 2013. Donations raised from the campaign will benefit the many programs and services WWP offers.

“This nation’s newest generation of wounded veterans have incredible stories of strength and Wounded Warrior Project is thankful to companies like Georgia-Pacific for bringing those stories to the forefront,” says Jonathan Sullivan, development executive vice-president, Wounded Warrior Project. “It’s through partnerships with Georgia-Pacific and the Brawny ‘Inner Strength’ campaign that we are able to inch closer to our vision of fostering the most successful, well-adjusted generation of wounded service members in our nation’s history.”

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